When an unusual typeface is specified as a core element in a corporate identity, it usually results in higher costs of printed material. Substitution of near equivalents for word processing is inevitable and corporate standards are compromised.

Smiths design typefaces that are supplied to the customer for royalty free distribution within their organisation, to agencies and printers.

Consistency can be maintained throughout, from the copy on an office memo to a headline on a hoarding.

We can design font sets for special applications with special characters that can include your company logo and icon fonts for signage that co-ordinate with specific typestyles.